The Expansion: 1927
In 1927, S.A. Temple made his final pitch for Beckley Club by inviting all Dallasites to visit the subdivision and see the new homes of Spanish and English architecture: some with private lakes, others with lovely patios enclosed by brick walls and wrought iron gates. Beckley Club was described as “the home place in a class by itself”.
In September of the same year, S.A. Temple quoted Andrew Carnegie, “In times of depression and quietness of trade, I used to prepare for the better times which never failed to come”. The developer wrote, “We can not do better than follow the experience of this wise man, and this is particularly applicable to Dallas real estate at this time. We all know there has been a long season of dullness in real estate, but with high cotton prices and good feed crops, the agricultural prosperity of Texas is certain to be reflected in Dallas real estate, as it always has been in the past. Therefore this common sense advice: Buy real estate now, but be careful to investigate carefully the location, environment, character of improvements, restrictions, etc.”
One of the homes built in 1927 was at 1614 South Beckley. The description read, “This handsome home of six comfortable rooms presents a perfect picture with its harmonious combination of brick and stone. The kitchen is brightly decorated, as also is the bathroom, to thrill the heart of the lucky lady who will preside over this beauty spot.”
Map of Beckley Club Estates in the Early Twenties
